Fernando Trias de Bes

Who is Fernando Trias de Bes?

Fernando Trias de Bes is one of the leading Spanish economists and an international writer of both economic and business essays and fiction. He is the author of 21 essays and novels and writes about 100 articles a year. Some of his published books include: Good Luck (together with Álex Rovira), A Different History of the World, The Nash Solution, Exceptional Beings, The Reconquest of Creativity and The Great Change, among many others. His books have been translated into a total of 40 languages and he has sold more than five million copies among all his titles.

Knowing the theory, techniques and recent findings on innovation, he is also the only Spanish co-author with Philip Kotler. Among the books co-authored with the global marketing guru are: “Winning at Innovation”, awarded with the Management Gold Award as the best innovation book of the year by the Chartered Management Institute, and “Lateral Marketing”, considered the most disruptive book in innovation commercial and business in recent years.

Fernando Trías de Bes collaborates weekly in the “Dinero” supplement of La Vanguardia, in Diari ARA and directs “Economía de Bolsillo” in Las Tardes de la COPE, an economics section to bring current economic and business issues closer to all audiences.

According to Trias de Bes, there is no future without innovation. Companies must transform their organization into an innovative ecosystem, managing change, creativity, innovation and their value networks in a completely different way. In his opinion, not only will the life of the products be shorter, but also the business and organizational models.

His humanistic vision of the economy and his proximity to business management make Trías de Bes an exceptional communicator. Since 2003, he has been invited as a speaker at hundreds of congresses and events, addressing economic, innovation and creativity issues with special emphasis on the professional skills essential for business transformation. Throughout his career, he has provided training to thousands of managers through more than 500 conferences or training programs aimed at senior management.