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Will Greenwood
Rugby World Cup Winner, Leadership Expert, and Media Personality
About
Gender: Male
Nationality: United Kingdom
Languages: English
Travels from: United Kingdom
Engagement Types
Table of Contents
Speakers FAQ
Biography Highlights
- From the rugby pitch to the boardroom, Will Greenwood shares his insights on leadership, teamwork, and resilience, inspiring audiences worldwide.
Biography
Will Greenwood has spent his life in the pursuit of better. Celebrating difference at every turn, forging togetherness wherever he goes, and always trying to grow.
Will graduated with an economics degree from Durham University and began his working life on London’s City trading floor for HSBC. When rugby turned professional in 1996, he went all in. Will went on to become the second highest try scorer in English rugby history and helped lead England to victory at the Rugby World Cup in 2003. He is widely regarded as one of England’s greatest ever rugby players, as well as one of the sport’s most engaging, intelligent and entertaining characters.
In 2005, in the culmination of an outstanding career, he went on his final British and Irish Lions Tour, joining a small band of players who have toured 3 times with the Lions.
Throughout his 11 years playing professional rugby, Will was a dedicated professional combining a fantastic work ethic with a desire to continuously learn and improve his game. Despite injury setbacks and occasional moments of self-doubt and personal tragedy his focus, determination and perseverance led him to the top of the national and international game.
Off pitch his focus was no different. Will’s reputation as bright and articulate with a positive personality meant he was snapped up by Sky as a regular match day presenter, where he continues to work 25 years after his first appearance. During this time Will drove the hugely popular ‘School of Hard Knocks’. The series gave at risk youngsters in inner city areas the chance to train, grow and get their life back on track through sport. Alongside this he has penned an opinion column for the Telegraph for 17 years now.
Will has written 3 books including his most recent Amazon best seller “World Class”, interviewing over 100 elite performers from the world of business and sport to find a formula for success.
Will has been working for data and software company Afiniti since 2014 and took up the position as Chief Customer Officer in 2020. Afiniti is the pioneer of CX AI, delivering measurably better business outcomes for some of the largest enterprises in the world.
Will and his wife Caro are Patrons of Borne. Borne is on a mission to end premature birth – everywhere and forever. Borne funds research to advance our knowledge of pregnancy and childbirth and improve the lives of mothers and babies. Will has climbed mountains, trekked to Poles, and crossed continents to give Freddie Greenwood’s short life a strong legacy.
Videos
Showreels
Popular Talks
LEADERSHIP, VISION AND ENVIRONMENT
Available: In person, Virtually
BEHAVIOURS AND CULTURE
Available: In person, Virtually
INCLUSION AND BELONGING
Available: In person, Virtually
TEAMSHIP AND TRUST
Available: In person, Virtually
EMPOWERMENT AND ACCOUNTABILITY
Available: In person, Virtually
WELLBEING, ENERGY AND SELF CARE
Available: In person, Virtually
RESILIENCE AND SETBACKS
Available: In person, Virtually
FROM GOOD TO GREAT: MARGINAL GAINS
Available: In person, Virtually
Will'S
Testimonials
Another blinding performance, superb. They loved you!! I've never experienced such positive feedback about a guest speaker before, from the entire audience, truly memorable.
Lily Power
Marketing Manager,
Aviva
His relaxed and fun style mixed with a clear intellect and strong drive to succeed made for a very thought-provoking and motivational experience.
Bentley
Surpassed all expectations. Great relevance to business with emphasis on team ethos and high performance delivered in an innovative enthusiastic and humorous style, which appealed to everyone.
Barry Smith
Chief Executive,
Fortis (UK)
It’s very rare to work with an inspirational speaker who not only has such a wide breadth of topics and expertise but someone who is able to tailor their messaging to exactly the brief the client needs.
Dan Clays
Chief Executive EMEA ,
Omnicom Media Group
We have used Will at Sky many times in a variety of different environments. Will’s ability to connect, engage, educate on so many topics is always exemplary. Whether Will is hosting our wonderful customers, FTSE 100 CEOs from organisations we work with, journalists, or even senior political stakeholders we are always delighted to have Will inform us and entertain us.
Lucy Aitkens
Group Director, External Affairs,
Sky
We were not sure what to expect but wanted to say that Will was sensational – the entire audience absolutely loved it and Will is an absolute gentleman and nothing was too much for him – he has made a lot of peoples days/weeks/year!
Please do let him know – he is an incredible human being and an inspiration.
Dr Amjad Mahmood
Audiological Medicine team,
Great Ormond Street Hospital
Very natural, worked well with the other guest speaker, had a good feel for the audience, and the tone was well suited.
Knight Frank
Will showed what kind of strategies, beliefs and work is required to achieve excellence.
Deloitte
Will Greenwood stole the show at our recent event. His wit and charm created an amazing energy in the audience.
Event Experts
Easy to work with, and very easy to brief. A true professional, and the delegates loved his speech.
K Active
Your contributions to the event were truly outstanding, the feedback we have had so far is exceptional and your company during lunch was appreciated by everyone
Jaguar Land Rover
Will Greenwood is a true gent. Very engaged from the moment he arrived and gave a professional and memorable performance.
The Financial Times
Excellent speaker and well polished at networking.
CPA Global Management Services Ltd
Absolutely superb. Clear in our message, relevant stories, funny, Well prepared, clued up and he absolutely nailed the talk.
PaperlinX
Books

World Class: How to Lead, Learn and Grow like a Champion
What gives the world’s best leaders the edge?
Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world’s biggest businesses and brands grow. Together, they have established that world-class performance – in both business and sport – requires a fresh approach, and a new set of behaviours.
Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership.
Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and growth.
Read more..
World Class: How to Lead, Learn and Grow like a Champion
What gives the world's best leaders the edge?
Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world's biggest businesses and brands grow. Together, they have established that world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours.
Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership.
Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and growth.