Vivian Tu

In this candid and engaging conversation, financial literacy expert and TikTok star Vivian Tu shares her journey from the Wall Street trading floor to Your Rich BFF – her entrepreneurial global mission to make the financial industry less “male, pale, and stale.” While Vivian excelled working under the only other Asian woman at JPMorgan Chase & Co., who served as a close mentor and the very early “blueprint” for Your Rich BFF, after two and a half years, Vivian’s experiences with burnout and a toxic work environment led her to leave Wall Street behind.

After success at BuzzFeed, Tu realized her financial expertise could serve a bigger purpose – providing financial literacy and education beyond the big banks, for marginalized and minority communities. Tu became a social media sensation, TikTok star, and wildly successful entrepreneur, and she shares her commitment to finding the right path, her obstacles and success along the way, and lessons about wealth in this uplifting talk.

In this exhilarating talk based on her debut book, TikTok star and Your (favorite) Rich BFF Vivian Tu reveal a fresh take on personal finance for a new generation. When Tu started working on Wall Street fresh out of college, she found a mentor on the trading floor and began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale. In this motivational talk for all audiences, Tu will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits.

For former Wall Street trader-turned-expert educator Vivian Tu, making the secrets of personal finance accessible for everyone is a personal mission. Through Your Rich BFF, Tu transforms finance into “fun-ance” to help her audience become successful in wealth. In this open and transparent program, Tu guides audiences to understand the financial landscape, build a strategy, and start the financial journey to make the most of their money.

After leaving her high-powered job as a Wall Street exec, Vivian Tu was in high demand with her friends and coworkers for their personal finance questions. Tu soon realized how great the need was for financial literacy and education, especially for marginalized and minority communities, so she turned to social media to share her financial savvy. Tu’s first video went viral within 24 hours and earned her over 100K followers in just a week. Now, her cross-platform success has brought her fame and notoriety, garnering her 6M followers and spots on Forbes “30 Under 30 – Social Media” and the inaugural “Top Creators” lists. In this talk, Tu shares her strategies for sharing your message, building a following, and harnessing your brand to make your dreams a reality.