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Tom Fishburne
About
Engagement Types
Themes
TABLE OF CONTENTS
Biography Highlights
Biography
Meet Tom Fishburne
Tom Fishburne, creator of Marketoonist, is a keynote speaker who draws cartoons from deep business experience. He speaks worldwide on the power of humor to help us do our best work — by laughing together at what gets in the way.
Tom’s cartoon, Marketoonist, has lampooned the constantly changing business world for more than 20 years. First published in the Harvard Business School student newspaper and later emailed from a General Mills cubicle, Marketoonist is now read by half a million weekly readers. Tom is a LinkedIn “Top Voice” with more than 400,000 followers.
He draws (literally and figuratively) from more than 20 years in the marketing trenches in the US and Europe. Tom was CMO at HotelTonight, VP at Method, and managed brands for Nestlé and General Mills. He was also a digital marketing pioneer at iXL, now part of Razorfish.
Tom expanded Marketoonist into a creative studio that has developed award-winning campaigns for more than 200 businesses, including Google, DBS Bank, and Adobe.
He is the author of “Your Ad Ignored Here” and illustrated 3 bestselling business books with Deloitte: “Provoke,” “Detonate,” and “Work Disrupted.”
His cartoons have been featured by the Wall Street Journal, Fast Company, and the New York Times. They’ve appeared twice on billboard ads in Times Square and once helped win a Guinness World Record.
Tom works from a backyard cartoon studio north of San Francisco with his wife, Tallie, who is always the first to see his sketches.
Videos
Topics
The Funny Side Of Marketing: Avoiding the Customer Journey to Nowhere
We now have the ability to deliver more consistent and creative customer experiences than ever before. So why does customer engagement so often fall flat? We’ve all felt the pain of customer engagement that doesn’t work — customer journeys that break, consumer data without insight, attempts at personalization that misfire. A sense of humor can help us probe those pain points and explore how to become better marketers.
Thriving In The Awkward Adolescence Of AI And Technology
Technology changes exponentially; organizations change logarithmically.
Most organizations haven’t kept pace with the potential brought by technology. From AI to data to digital transformation, technology initiatives are often adopted shallowly, missing their full potential. If we want to pursue technology transformation, we ultimately have to think about organizational transformation.
Overcoming Idea Killers and Building a Culture of Innovation
The creative process shouldn’t end after the brainstorm, yet ideas often suffer a thousand cuts on the path to launch. In this keynote talk, Tom will unpack the mindset that organizations need to adopt in order to develop remarkable marketing and innovations. He will frame ways to build a culture that champions creativity and overcomes idea killers. No idea is born perfect, and innovation requires the collective creative efforts of everyone in an organization.
The Power Of Laughing At Ourselves At Work
Humor is the language of culture change. As former Apple executive Hiroki Asai put it, “Fear kills creativity and humor is our most powerful tool to drive fear out of the system.” Through humor, we are able to talk about topics that are otherwise difficult to talk about. We can better connect with others, whether in external marketing or driving internal culture change. In this keynote talk, Tom uses cartoons and case studies to help us all tap into our innate sense of humor and unlock the power of laughing at ourselves.
Books
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meeting
Speaker Bureaus and Talent Agencies
