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- Having served as the principal policymaker, negotiator, presidential advisor, and spokesperson on international trade issues for the United States, Susan Schwab provides expert insights on global trade, policy and politics.
Biography
Ambassador Susan Schwab served as U.S. Trade Representative (USTR) from 2006-2009. As a member of the President’s cabinet, public policy scholar and global strategic corporate executive, Schwab is considered a foremost expert on global trade relations. Her efforts as the USTR include work to dramatically increase free trade agreements, resolve trade disputes and enforce existing agreements. During her tenure as USTR, she launched the initial TransPacific Partnership (TPP) negotiations and engaged in the Doha Round talks at the WTO. She was also involved in negotiations with Russia, Saudi Arabia, Ukraine and Vietnam during their efforts to join the organization. At a time when U.S. trade policies are likely to undergo change that will have global implications, there is not an industry, company or association not touched by trade policy. In light of the topic’s importance, Schwab shares with audiences her unique views on trade including perspective on key policies and competing political interests. Her insights include how global businesses and organizations can best positions themselves for success in light of evolving trade relations.
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An Introduction to International Trade
With 95% of the world’s customers outside U.S. borders, small and medium sized companies need to develop a strong understanding of international trade rules and opportunities in order to succeed in a global marketplace. In a customized presentation filled with anecdotes, negotiation tips and cultural lessons, Schwab shares with audiences the recent history of global trade and the ins and outs of doing business internationally.
Doing Business with the U.S.: Insights on Trade Challenges and Opportunities
With every change of presidential administrations, U.S. trade policies undergo change that could have a profound impact on companies throughout the world. Schwab shares her expert insights focused specifically on an international audience’s interests concerning trade with the U.S. Is the Biden Administration pursuing a more protectionist or more open trade stance? How is policy developed in the U.S. and who are the parties that influence how those decisions are crafted? What are the indicators to look for when trying to determine which direction trade policy is headed?
U.S. Trade Policy Today and the Road Ahead for Corporate America
Having been at the forefront of U.S. global trade strategy, negotiations and market activities, Ambassador Schwab shares a senior-level overview of the politics and policy initiatives at the White House and on Capitol Hill. She takes a broad look—tailoring her remarks to her audience’s specific trade interests and challenges—at future international trends including relations with China, agreements being negotiated by the U.S. and other major trading nations, and how corporate America can benefit from global trade initiatives.
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