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Sabrina Faramarzi
About
Engagement Types
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TABLE OF CONTENTS
Biography Highlights
- Sabrina Faramarzi is a talented journalist, trend analyst, and data storyteller interested in people, innovation, culture, and communities. She writes and edits pieces about the trends that are changing society and communities. As a trend analyst and data storyteller, Sabrina shows her clients how these changes will affect their consumers, economy, and business.
Biography
About Sabrina Faramarzi
Sabrina Faramarzi is an international journalist, trend analyst and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in business, society and internet culture. Sabrina’s approach is informal but informative, and her humorous and witty style helps easily guide audiences through complex topics to find the devil in the details. She often leaves her audiences with new ways of thinking about things they already thought they knew all about.
As a journalist, she has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired and VICE, to name a few. In addition, she has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus and GSK to create content for their audiences.
As a trend analyst, she has worked with clients across design, travel, hospitality, non-profit, fashion, beauty and food, undertaking quantitative and qualitative research as well as regularly writing trend reports for future forecasting and insights agencies The Future Laboratory, Stylus and Canvas8.
She is currently the Managing Director of Are We Europe, a non-profit media collective dedicated to innovation and diversity in the European media landscape, supporting emerging creative talent in Europe and promoting the creation of pan-European media initiatives.
Additionally, she is the founder of Dust in Translation, a boutique creative data storytelling agency helping organisations to help them push forward their mission through innovative, data-driven content and communications; and one of the co-founders of the activist group Feminist Internet, a non-profit organisation advancing internet equality for womxn and other marginalised groups through critical, creative practice.
She holds a First Class Bachelor Honours degree in Trend Prediction & Forecasting from the University of East London and a Master of Arts with Distinction in Journalism from the University of the Arts London.
She lives between Berlin and London, exploring how media can stay relevant in more fragmented, digital global futures.
Videos
Speaking videos
Media, podcast appearances and interviews
Topics
How to tell stories with data (without boring everybody)
Presentation: 30mins
Data is often deemed the “new oil” yet vast reservoirs of numbers and facts can overwhelm or underwhelm an audience if not communicated effectively. This presentation delves into the art and science of transforming raw data into compelling narratives that capture the stories behind the numbers.
The New Rules of Online Communities - and how to mobilise them.
Presentation: 20mins
Looking at internet tribes, culture and digital deviancy to understand how to build social media strategies that actually work.
How to Embrace Uncertainty - a guide to navigating the future.
Presentation: 30mins
Why wasn’t the pandemic predicted? Who are futurists anyway? This presentation explores why humans are terrible at thinking about the future and strategies to get better at it.
How to Ask Great Questions - and why it matters.
Presentation: 30mins
From Einstein to icebreakers, Socrates to secrets, this presentation explores the art and science of how asking great questions can get you ahead in love, life, work and personal development.
The Futures Of [INSERT CONSUMER-FACING INDUSTRY HERE]
Presentation: 45mins
As a seasoned trends journalist, Sabrina can build a custom presentation that takes your audience through the futures of a particular consumer-facing industry. In the past, she has done this for travel, beauty, fashion, food and drink, wellbeing, money, tech, retail and media.
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