Roberta Lucca
About
Engagement Types
Themes
TABLE OF CONTENTS
Biography Highlights
Biography
Meet Roberta Lucca
Creative entrepreneur, Roberta Lucca, is the co-founder of British video game developer Bossa Studios. Under Roberta’s guidance, Bossa became one of Europe’s most successful and creative gaming companies, achieving unparalleled success with games titles including the BAFTA-winning Monstermind, I Am Bread and Surgeon Simulator. Roberta is also one of Forbes Top 50 Women in Tech and holds two MBA’s in management and marketing from the COPPEAD Business School in Rio De Janeiro, Brazil.
Roberta’s experience as a digital entrepreneur inspires and challenges audiences seeking to instill a creative, entrepreneurial and intrapreneurial mindset; and looking at how to innovate in an increasingly tech-savvy world.
Roberta has worked with companies and organisations worldwide, including Ocado, Disney, Unilever, NatWest, Creative Informatics, Forbes and the Festival of Marketing. She has also featured in the Financial Times, WIRED, Marie Claire and on CNBC, BBC News and Sky News. In 2022, she appeared as a judge and angel investor on BBC One’s The Apprentice, judging the contestants in a weekly task to build, brand and promote a video game.
Prior to founding Bossa, Roberta worked as an innovation expert at Nokia and at Brazil-based TV Globo, the second-largest commercial TV network in the world. As a digital entrepreneur, she also set up Wonderluk, one of the first companies to enter the 3D-printing market, designing, manufacturing and selling 3D-printed jewellery on demand.
Videos
Topics
Innovation: The Secret to the Most Innovative Companies
Innovation used to be the preserve of startups, but now its best practices are highly sought-after by companies dealing with uncertain fast-paced times.
To survive and thrive in these conditions, a workforce that is resilient, resourceful and solutions-oriented – in short, entrepreneurial – is key to staying highly competitive.
In this talk, Roberta considers how some of the world’s most innovative companies are powered by an entrepreneurial mindset, what the building blocks of entrepreneurship are, and how to cultivate them inside your organisation.
Get ready to co-create the future. The Metaverses are here and so are you.
AI: How Can AI Work For You?
With giant advances making AI more available for adoption than ever, how can organisations successfully integrate this transformative technology into their processes?
In this talk, Roberta gives a tech insider’s view of the solutions on the market — including ChatGPT and other chatbots, LLMs, machine learning, and deep learning.
She highlights the best case studies about organisations taking the most out of AI, and the key steps you must take to increase the efficiency of your teams by embedding AI tools into your operations.
The power of MULTIs – Don’t trap them in a job title
Games: A Massive Untapped Opportunity
3 billion people play games – half of the world’s population. The games industry is now bigger than Music and Films combined and represents 42% of the total home entertainment revenues.
In this talk, Roberta offers a primer on games and gamification, underlining how we already live in a gamified world. She highlights what executives can learn from the games industry.
How can games help you engage with customers, and how can you use gamification to drive up your team’s productivity, efficiency and creativity?
High Performance: The 5Cs Windmill
Are your teams striving for high performance, and yet not ready to take risks? Chances are they don’t feel empowered to ‘fail to succeed’.
In this keynote, which can also be delivered as a workshop at your next team get-together, Roberta leads your teams to discover their superpowers and learn the traits of the most successful entrepreneurs. Welcome to Roberta’s 5Cs Windmill Framework.