Philipp Kristian

Alibaba, Carousell, Airbnb, Tinder… Trusted digital technology platforms are powering the new global economy, and technology is rewiring our notions of trust. Nowadays, it is normal for us to meet a partner online, stay in a stranger’s house or hitch a ride with the nearest person. The effect is nothing short of a revolution. Welcome to The Trust Economy. The Trust Economy has a profound impact on our economic and social lives. While trust has always been at the core of human society, digital platforms now blur the lines between strangers and trusted connections, redefining who, what and how we trust. What does this mean for businesses and people? As the nature of trust changes, our approach to building it needs to adapt. The Trust Economy introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour, and explains why everyone should develop a trust strategy to thrive in this day and age.

Everybody has a plan — until they don’t. Approaching the dawn of a new decade, global sentiment in the 2020s was brimming with optimism. We would embrace the future of work, transform digitally, learn to live and breathe agility, and defeat climate change at scale.What new year’s resolutions lack is specificity. 2020 turned out far beyond anyone’s expectations. For once, the prophecy of profound change was accurate, except nobody expected it to arrive in the form of a global crisis like few before it. That wasn’t what we asked for. Where does that leave us?The pandemic forced us to adapt markedly in the short term. Its long-term effects will be even more profound. Much of the transformation happening now has been long overdue. We’re approaching a global turning point. This is our opportunity to finally realise pivotal changes we always knew mattered.It’s time we reach beyond the obvious. The new normal presents a valuable opportunity to question deeper and more pervasively the way things are. When we do, we’ll make evolutionary leaps towards a new and better normal. Humankind doesn’t just survive adversity; it thrives on the necessary adaptation that comes with it. Big changes can become catalysts for a better world. What might that world be like?Signs of the new are already all around us. The transformation we’re amidst will be more meaningful and universal than anything else we’ve experienced in our lifetimes. It’s time we press RESET and start afresh. This is the story of how the 2020s will change modern humanity forever.Let’s rewrite our future together.Related Link(s)

Trust is a key enabler for economic value creation. We trust that a $100 note has value and that a company’s stock price corresponds to its actual valuation. The more we trust in the purchasing power of a currency or an investment decision, the more value is created; the less we trust, the less value creation occurs. A culture of distrust destroys value, impedes progress and reduces competitive advantage. Innovation efforts in large companies struggle because a lack of trust kills initiative, creativity and entrepreneurship. As corporates lurch from one identity crisis to another and startups permeate every industry, only the most trusted players will succeed. This book introduces a world-first cyclical model for building trust in six easy, repeatable steps. Trust – much like anything without a method or systematic approach – is tough to achieve, and this book will make it easier and more effective than ever before to build the trust you need to make your innovation efforts succeed.