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Peter Fisk
About
TABLE OF CONTENTS
Biography Highlights
- Peter is an author and entrepreneur, advisor and speaker, working with business leaders to reimagine their markets and strategies for a better future. He leads GeniusWorks, an innovative business accelerator in London, is professor of leadership, strategy and innovation at IE Business School in Madrid, and publishes the monthly ”Fast Leader” magazine.
Biography
Peter Fisk is a global thought leader – author, futurist, speaker – whose career was forged in a superconductivity lab, accelerated by managing supersonic brands, shaped by working with some of the world’s best companies in Europe, North America and Asia, evolved by leading a digital start-up, and formalised as CEO of the world’s largest marketing network.
He works with business leaders to reimagine their markets and strategies for a better future. He brings together the best in strategy and innovation, brand and customer thinking to drive smarter, sustainable growth.
Peter leads GeniusWorks, an innovative business accelerator, based in London, and is professor of leadership, strategy and innovation at IE Business School in Madrid, where he is responsible for executive programs. He also works independently and with other business schools. He was Thinkers50 Global Director, founded and hosts the annual European Business Forum, and publishes the monthly ”Fast Leader” magazine.
He has over 30 years of practical business experience, working with over 300 companies and 55 countries … from Adidas’ growth into new markets to Asahi’s consumer-centric innovation, Cartier’s redefined luxury and Coca Cola’s growth strategy, McKinsey’s leadership development to Microsoft’s new approach to strategic innovation, P&G’s direct to consumer strategy and Pfizer’s future scanning, Santander’s future bank vision and Sompo’s digitally-minded leaders, Takeda’s patient-centric healthcare and Tata’s growth as a global business.
Peter’s first book “Marketing Genius” fused the brains of Einstein and Picasso to ask how would they do business today, and was translated into 35 languages. His next 8 books explore the renaissance creativity of Leonardo da Vinci, in “Creative Genius”, how to innovate with purpose for positive impact, in “People Planet Profit”, and learning from the world’s most innovative companies, in “Gamechangers”.
His new book “Business Recoded” challenges leaders to have the courage to create a better future, harnessing the opportunities of a post-pandemic world, through 7 shifts built on deep dives with 49 of the world’s most inspiring business leaders today. It is shortlisted for CMI Business Book of the Year 2021, and was reviewed by the Financial Times with “Wow. The book you have to read now”.
Videos
Topics
Leadership that drive entrepreneurship and future growth
Exploring the best opportunities to grow in fast-changing markets
Harnessing the creative power of customer insight
Unlocking the exponential value of social and business networks
Learning from the world's most disruptive innovators
Design thinking and new business models development
Embracing sustainability that drives competitive advantage
Developing innovative strategies for business and brands
Rethinking brands and marketing in a digital world
Futures
Exploring your future market, developing more innovative strategies
Leadership
Leading the future, smarter and faster, curious and courageous
Innovation
Transforming your future business through strategic innovation
Customers
Defining new customer agendas, delivering exceptional experiences
Brands
Building trusted and engaging brands and marketing strategies
Sustainability
Business as a platform for good, sustainability as innovation
Transformation
Driving sustained, profitable change, making strategy happen