Matt Davies
About
Engagement Types
Themes
TABLE OF CONTENTS
Biography Highlights
Biography
About Matt Davies
Matt Davies is a branding and culture expert who has helped countless businesses – from start-ups to big brands like Boots and Nestlé, create powerful strategies that inspire meaningful experiences for both customers and employees.
As an entrepreneur himself, Matt has a unique perspective on what it takes to succeed in the ever-evolving world of branding. His philosophy for relentless truth, his energetic communication style and his ability to put the customer at the heart of strategic decision making make him a sort after executive consultant.
He’s a certified Level-C Brand Strategist, Specialist, and Architect, and has been recognised as a ‘Top 50 UK Advisor’ for three years in a row by Enterprize Nation. Matt is an author, public speaker, and thought leader on topics like design thinking, innovation, business culture, storytelling, and, of course, branding. He often appears in UK national media and is the host of a popular global podcast “JustBranding”.
Through his work, Matt encourages business leaders to unite around high level long-term brand strategies that help align all parts of their businesses. His book, “Storyategy – Unlock the power of your brand with a story-based branding strategy,” is a must-read for any business looking to build a powerful brand.
If you’re ready to take your brand to the next level, look no further than Matt Davies.
Videos
Topics
The ONLYNESS strategy - Leveraging the power of brand positioning so that you are chosen by the right customers more often
Join us at this exciting session where we’ll be exploring brand strategy and how we can powerfully show up for our customers. International brand strategy expert Matt Davies will be leading a session which will share with us the principles of branding. He’ll explain why brand strategy is essential for the modern business in order to do marketing well.
As part of this session he’ll also be introducing us to one of the most powerful positioning tools that has helped countless of his clients over the last 15+ years. Matt will lead a hand’s on mini-workshop, helping attendees to create a powerful positioning statements.
Purpose Fatigue
Brands are all latching onto the same “purpose” fuelled messaging and consumers are getting fed up with the lofty (and often hypocritical) virtue signalling. Businesses have gotten lazy – jumping on the ‘Green’ and ‘Social Justice’ washing band-wagon. They all look and sound the same, making these communications potentially damaging and meaningless to consumers. In this energetic and thought provoking talk, UK strategist Matt Davies will review how brands need to stop leading with purpose messaging and get back to focusing on customer benefit. He’ll explain how that having a customer centric ‘big idea’ is the way to build brands that matte. He’ll also present thoughts on where ‘purpose’ is most strategically effective and how it should be deployed to drive growth and customer loyalty for businesses.
The power of stories
This talk introduces the audience to story theory and how to use it to “manage meaning” and build brands. It goes through how the human mind uses stories to navigate change and how leaders and brand-builders, once they understand this can develop a communications framework to inspire, excite and enthuse.
NOTE: this talk can also be accompanied by a workshop to help leaders craft their stories powerfully.
Leadership and Vision
This inspirational talk connects leaders to the concept of Vision and walks them through 7 key elements required to create a powerful vision that will inspire others to follow them.
The Brand Strategy Triangle
Taken from his book “Storyategy” in this talk Matt reviews the “Brand Strategy Triangle” which helps leaders to answer four big strategy questions:
– Why do we exist?
– Who do we exist to serve?
– How should we show up for them?
– What is our offer?
Once defined for a brand it can be used to sense check all business initiatives. It can be used as one slide in a presentation deck to articulate what the brand is all about. It can be used in induction packs and sales pitches. On websites and in brochures. On the back of a napkin at a business lunch. It’s easy to remember. It’s simple. It’s powerful.
Programmes & Workshops
Brand Strategy Triangle Masterclass
About the Masterclass In todays crowded market places being unclear is not an option. There are so many things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of hustle-and-bustle, there are huge benefits to having razor sharp clarity. To keeping things simple. To having focus. A north star in the noise of everyday life. Something that aligns and defines. Truth. But what are the core things which you need to define? This is what this Masterclass is all about. This class/workshop hybrid will teach you how to utilise Matt Davies’ Brand Strategy Triangle framework originally defined in his book ’Storyategy - Unlock the power of your brand with a story based branding strategy’ (2016). It will outline the essential components you need to have clarity on in order to rally your team, communicate with existing and new customers and ultimately build and scale a brand. Who should come This class has been designed for brand builders and will be suitable for Business owners, strategists, marketeers, designers and creatives who want to level up their strategic thinking. If you want a framework from which to build meaningful brands this is the MasterClass for you. What to expect Facilitated by global brand strategist Matt Davies, this Masterclass will be fun, fast paced, energetic and engaging. Be prepared to not only learn about the Strategy Triangle but also to use it. This will not simply be “theory”. Prepared to get hands-on. Working in teams delegates will get hands on experience, learning together on hypothetical businesses through the key stages in brand building and the various elements of the Brand Strategy Triangle. They will learn powerful techniques they can then deploy in their own businesses and work What you will learn • What the Brand strategy Triangle is and why it is essential to brand building • How to work with leadership teams to position their brands effectively and authentically • How to craft a compelling purpose statement • How to create audience personas • How to show up in a compelling way • How to craft a powerful proposition
The Brand Materclass
An interactive workshop which takes participants over the key steps to produce a powerful brand. In todays crowded market places being average is no longer an option. These classes will teach you disruptive strategies which will help you level up and be extraordinary, enabling you to scale your brand at pace. Delivered by brand consultant and author Matt Davies who has 17 years experience helping businesses stand out and be meaningful, these classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands. Working in teams delegates will get hands on experience, learning together on hypothetical businesses through key stages in brand building. They will learn powerful techniques they can then utilise in their own businesses as they progress through various exercises in a fun, fast paced, energetic and engaging way. Level up and join us at these Brand Master Classes. Who is it for? These classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands Contents: Part 1 - The Brand Story In this session you will: • Complete a compelling vision statement • Be introduced to brand storytelling and archetypes • Learn techniques to select a brand name • Define a powerful brand story • Create customer persona's Part 2 - The Brand Experience In this session you will: • Create a disruptive strategy to ensure you truly stand out • Use design thinking to create a unique proposition • Prototype ideas • Design your customer experience • Shape a strategy which truly lives up to the brand story