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Lior Arussy
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Biography Highlights
- Proven Change Agent: Led over 400 corporate transformations globally, driving meaningful change with innovative methodologies.
- Author and Visionary: Accomplished author sharing expertise in customer experience and strategy execution to inspire success.
- Passionate Speaker: Inspires and motivates audiences worldwide with a dynamic and passionate approach.
Biography
Lior Arussy: Championing Transformation – Revolutionizing Customer Experience and Employee Engagement
Lior Arussy spent the first part of his career in various executive positions at worldleading firms, such as Hewlett-Packard. It was at this stage that he recognized that the old, traditional methods of change management were flawed, and simple didn’t work for most companies. Lior took it upon himself to create a different methodology – one which recognizes that the key to truly driving a company’s change for success, is in putting its most important resource at the center of its transformational efforts: its employees. The idea being that, in order for customers to choose your product and get the most out of it, you not only have to have an exceptional product, but a great, dedicated, happy team that stands behind that product’s success.
Today, Arussy is one of the leading global authorities in the fields of Customer Experience, Employee Engagement, and Strategy Execution. He is a Corporate Culture expert, a ‘success accelerator’, and a proven, passionate change agent. Called “a triple threat of transformation” by William Taylor, co-founder of Fast Company magazine, Arussy has helped many of the world’s top brands achieve unprecedented goals in customer satisfaction, growth, and profitability. Among these are Mercedes-Benz, Johnson & Johnson, Royal Caribbean Cruises, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and the University of Pennsylvania, to name a few.
Lior’s methodology enabled Mercedes-Benz to reach the much-coveted #1 position in customer satisfaction. Another client, a European logistics corporation, leaped from 3% annual organic growth to 44% annual organic growth in just two years!
In 2003, Arussy founded the Strativity Group, a strategy firm specializing in customer experience consulting, employee engagement programs, journey mapping, and business growth. In addition, Lior has written seven books on business strategy, customer experience optimization, and achieving the ultimate success. He has also written over 300 articles for publications around the world, including the Harvard Business Review, and Chief Executive media, for which he is a regular contributing author. A recipient of numerous awards worldwide, Arussy’s accomplishments, insights, and publications have been cited and recognized by leading media, such as The Wall Street Journal, The Financial Times, The Times of London, Smart CEO Magazine, ABC, CNBC, Bloomberg TV, and MSNBC.
Mr. Arussy currently resides in New Jersey with his wife and five children. He completed his undergraduate degree at Case Western Reserve University, and received his MBA from Weatherhead School of Management.
He is a self-professed chocoholic.
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Popular Talks
Who is Authoring Your Story?
Change is the new normal and most individuals and organizations are still lack the skills to be future ready. In this inspiring keynote based on the latest book Dare to Author! (Greenleaf 2024) Arussy challenges the audience to examine wat role do they play in their story, the hero, or the victim? Arussy asserts that if we are not the proactive author of our story, professional or personal, it will be authored for us.
Participants will discover.
- The impact of old biases and prejudice such as the impostor syndrome on their story
- The negative consequences of dismissing positive feedback.
- Methods to develop their story.
- The role of story in leadership, team performance and achieving exceptional results
Based on extensive experience in over 400 corporate transformations, Arussy shares the naked truth with his audience while leading them through a discovery journey of how to become the authors of their own stories.
The One and Only – The Gen AI-Empowered Customer
Over the past two decades, digital transformation has profoundly redefined customer expectations, roles, responsibilities, and, most significantly, the very concept of customer value. In the realm of business, value creation can be categorized into two fundamental approaches: one driven by inspiration, the other born of desperation. The former involves the creation of remarkable value, leading to the accrual of profit margins, while the latter is characterized by a mere following of established trends.
The emergence of Artificial Intelligence (AI) has catapulted customers to a new pinnacle of empowerment. Customers are now not only consumers but creators and the embodiment of brand identity. This transformative role has restructured the future engagement model, compelling organizations to revisit their value creation and delivery strategies within the context of redefining customer relationships.
In this presentation, we embark on a journey that covers four crucial dimensions:
- The Evolution of Customer Value: We will trace the evolution of customer value from the agrarian era to the Gen AI era, highlighting the profound shifts that have occurred along the way.
- The New Customer Personality – The One and Only: We delve into the concept of the “One and Only” customer, who, in the age of Gen AI, demands an entirely new level of co-created engagement.
- Engaging with the One and Only Customer: We will explore innovative strategies for engaging with this empowered customer, reimagining customer interactions in a manner that resonates with their distinct individuality.
- Inspiring and Creating Relevant Value: We will provide insights into methodologies for inspiring the One and Only customer and delivering value that is not just meaningful but also profitable.
This presentation aims to illuminate the profound impact of Gen AI on the customer mindset. Through real-life examples, we will illustrate the challenges and opportunities presented by this evolving landscape. The audience is encouraged to adapt their practices, embracing change to meet the demands of this new breed of customers, who expect nothing less than future-ready, profitable value in their brand experiences.
Other Keynotes
- Customer Experience as A Growth Engine (Leadership and employees)
- Customer Experience and B2B Sales (Leadership and employees)
- The Answer is Yes! What is the question? (employees, sales, marketing, service)
- Next Is Now! – Developing Change resilience in the organization (leadership and employees)
- 91% of strategies fail – why should yours be successful? (Leadership)
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