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Julian Treasure
About
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Biography Highlights
- Julian Treasure is a multiple TED and international keynote speaker, entrepreneur, and author of the books Sound Business and How to be Heard. Since 2003, he has been exploring and communicating the power of sound, both for organisations (in audio branding, aural architecture and organisational listening) and for individuals (in personal speaking and listening skills).
Biography
Following a career in publishing and marketing, Julian founded The Sound Agency, a global consultancy that has helped some of the world’s leading brands to create and deploy designed sounds and soundscapes effectively in their marketing and particularly in spaces like offices and retail outlets. The outcomes, such as increased sales and wellbeing, happier customers and lower crime rates have made headlines worldwide. The Sound Agency has proved that good sound really is good business. Julian’s book Sound Business has become a bible of the audio branding industry.
Julian’s passion is improving the world’s speaking and listening skills. His unique insights into conscious listening and powerful speaking have been expressed in the award-winning book How To Be Heard, five acclaimed TED talks with over 120 million views (one of which is the seventh most-viewed of all time), eight TEDx talks, online courses and world-wide speeches and workshops.
Julian’s work has been featured by the likes of Time Magazine, The Economist, Vogue, GQ, the BBC, CBS, Oprah’s O magazine and NBC’s Today show, and he has been interviewed on countless global podcasts and TV and radio stations. He has given keynotes or workshops globally for diverse organisations ranging from banks, wealth managers and architects to leaders in Media, retail, healthcare, agrochemicals, pro AV and manufacturing, as well as at many major international conferences.
Julian has been honoured with Toastmasters International’s prestigious Golden Gavel award, and with a Special Recognition award from the International Listening Association. He is a Fellow of the Royal Society of Arts and a Liveryman of the Worshipful Company of Marketors. He lives in Orkney, Scotland with Jane and their two daughters.
Videos
Popular Talks
The listening leader
Organisations are terrible at listening and the cost is huge: lost loyalty in staff and customers, lost sales, reduced morale, and more frequent crises and conflicts. Julian spotlights the threats to organisational listening, and the skills and tools leaders and managers can deploy in order to create a listening organisation with enhanced success and well-being.
How to speak so that people want to listen
Have you ever felt like you’re talking, but nobody is listening? Julian reveals the secrets of powerful speaking — from designing great content to vocal exercises and tips on building rapport, with an optional public speaking masterclass.
Conscious listening in a distracting world
Many of us struggle to truly listen. This leads to ineffective communication, which causes companies to lose billions. Julian explores the most untapped tool each of us can use to improve everything from relationships to sales and, not to mention our own happiness, effectiveness and well-being
Sound business
Most business sound is accidental, incongruent and even hostile. As founder of one of the world’s leading audio branding companies, Julian uses first-hand case studies to showcase the power of intentional, designed sound to increase sales, customer satisfaction, and brand recognition. He also describes the coming audio revolution and its implications for marketers and the radio industry.
Designing with our ears
Did you know that the wrong sound can degrade productivity by up to two thirds? Julian explores the hidden “aural architecture” of important spaces such as offices, hospitals and schools. He reveals the four simple steps needed to design spaces that enhance rather than degrade effectiveness and well-being.
Sound affects!
Julian transforms the audience’s relationship with sound by demonstrating how it affects everything from our heart-rate to our thinking and behaviour. He explains the importance of conscious listening and reveals how we can use the right sound to lead healthier, happier lives.
Books
How to be Heard: Secrets for Powerful Speaking and Listening
