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Josephine Fairley
About
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Biography Highlights
- Dedication and a belief in the Green and Black’s brand, combined with determination, enthusiasm and communication skills allowed Fairley to found a successful ethical business. As a speaker, Fairley is keen to share her secrets of success, focusing on the importance of understanding the needs and beliefs of customers.
Biography
Meet Josephine Fairley
Jo Fairley is a serial entrepreneur, best known for co-creating the Green &
Black’s brand in 1991 – the world’s first organic chocolate and the first-ever product to carry the UK Fairtrade Mark. In 2005, Green & Black’s was acquired by Cadbury’s in 2005, becoming a global ethical name; Jo remains a ‘Chocolate Ambassador’ and consultant to the brand.
Also a multi-award-winning author & journalist, Jo has written for a wide range of newspapers and magazines from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online. Jo has also appeared as Lauren Laverne’s guest on ‘Desert Island Discs.’
Jo is in demand as a brand consultant for start-ups and for ethical businesses, alongside her own ventures which have included an organic bakery and natural food store and a nine-room wellbeing centre in her home town of Hastings.