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James Sinclair

Business Leader

Leisure and Hospitality Entrepreneur, Public Speaker, Author, Founder and CEO of the Partyman Group

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About

Gender: Male

Nationality:

Languages: English

Travels from: United Kingdom

Engagement Types

Themes

TABLE OF CONTENTS

Biography Highlights

James Sinclair is the Founder and CEO of the Partyman Group, a collection of businesses worth £30 million that includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing, and the iconic Rossi Ice Cream Company. He is also an author, hosts a successful podcast and YouTube channel, and regularly shares his inspiring business journey at events.

Biography

Meet James Sinclair

James is the founder and CEO of the Partyman Group of companies – a £30m turnover business which includes soft play centres, day nurseries, farm park attractions, a teddy bear business, a kid’s arts and crafts manufacturer, an ice cream company, as well as a grade 2 listed hotel and an established party supplies business.

Starting out at 16 as Jimbo the Partyman, James initially built an entertainment agency. He set himself the goal of earning £40,000 a year and owning a house by the time he was 20. By the time he was 17, he was already fully booked every weekend for a year ahead and was turning over £500 – £1000 a week.

At age 20, he secured £700,000 from 21 separate lenders to buy and set up Basildon. Within a year he his first soft was turning play centre in over £1 million. James then quickly established a complimentary chain of day nurseries to generate term time income and grow the business.

Now 38, over the last twenty two years, James has continued to pursue growth, often choosing to buy failing businesses that he can turnaround and fold into his existing empire.

James has built his business without any venture capital and his ambition now is to create a £100m turnover company, establishing the Partyman Group as the largest and best family entertainment brand in the UK.

James likes to use his online presence to provide practical and actionable advice and expertise for entrepreneurs all over the UK and Worldwide. He has written books, has a successful podcast and YouTube channel and often speaks at events about his inspirational background in business.

Videos

Topics

Business Growth

An in-depth look at how create growth within your business

Available: Virtually

Company Culture

There a lots of key elements to company culture, James shares his experiences across his different businesses and how they can be implemented

Available: Virtually

Finding and Keeping Talent

Exploring the different ways to find the right people for your business and how to keep them loyal and motivated

Available: Virtually

Marketing, offline and online

A look at the differences between online and offline marketing and what impact this can have for your business

Available: Virtually

Getting and keeping customers

Customers are the lifeblood of business, a look at how to not only win new customers but how to keep them coming back time and time again.

Available: Virtually

Property investment

Exploring the many different ways that through your business you could acquire properties.

Available: Virtually

Buying Companies

Something James has a lot of experience in, often buying failing businesses and turning them around and folding them in to his existing empire.

Available: Virtually

Growing from a solo-preneur to a business that works without you

Showing how you essentially can grow from being a solo-preneur (like having a job) to building a saleable business.

Available: Virtually

Where to invest your profits

Your business is making good profits, but where are the best places to reinvest? James shares his experiences and the different options that are relevant right now

Available: Virtually

Raising Finance

The world of raising finance has changed beyond recognition over the years, James looks at the best options currently available

Available: Virtually

Increasing profits

An in-depth look at how your business can increase profits by taking a look at different areas of your business to see what changes can be implemented to cut costs and increase cash flow and productivity.

Available: Virtually

Increasing cash flow

A look into how you can increase the cashflow by adding multiple revenue streams into your business.

Available: Virtually

Books

Getting Customers: Easier, faster and for less money than you ever thought possible

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done – In 15 years he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this book he lets eager business owners into his secrets for getting the rightcustomers, fast, to make their businesses grow.

The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead

How is it that some companies seem to be able to charge sky-high prices and ‘get away with it’ while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business? The answer lies in The Experience Business. When you read this book you’ll understand: * The Key Differences between experience businesses and price-led businesses * Why businesses need a set of rules to consistently deliver Great Customer Experiences * How to craft a set of experience rules to drive your own Business Growth And Profit * The Secret Weapon of every profitable experience business * How to shortcut the traditional customer journey from Prospect Into Raving Fan

The Millionaire Clown: The rules for making it in business, entrepreneurship and leadership

At 15, James Sinclair set up a little children’s entertainment business called Jimbo the Partyman. By the age of 18 he was turning over £1000 a week. By the time he was in his twenties, he owned two houses. But that was just the beginning. Today the Partyman Group puts on 7000 parties a year and owns a string of business supplying everything from fun days and family days out to magicians and childcare. And James is still only 29. Learn some of the secrets of James’ amazing success in this fascinating book. As he puts it – “I wrote this little book for those who want to be at the top… if you follow the advice in it properly, it could help you to get from zero to a million in a few years.