Is this you? Or do you exclusively represent this speaker?
Claim Your Speaker Profile
Why Claim Your Profile?
Giuseppe Stigliano
About
Engagement Types
TABLE OF CONTENTS
Biography Highlights
- Giuseppe is a 3-time CEO, professor, author, entrepreneur, and investor.
- His extensive experience in marketing, and deep knowledge of retail and innovation, make him a sought-after keynote speaker and advisor to senior audiences.
- But most of all, he is a renowned thought leader who loves sharing his thoughts and experiences.
Biography
Giuseppe Stigliano: A global marketer with a mediterranean soul and a passion for business innovation
A recognized thought leader and sought-after advisor and keynote speaker on Marketing, Management, Leadership, Business Transformation, and Corporate Innovation.
Giuseppe is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA team dedicated to FCA, J. Walter Thompson, and Spring Studios, partnering with more than 300 companies globally.
With a Ph.D. in Marketing and Economics, Giuseppe has co-authored three business books with Philip Kotler: ‘Retail 4.0’, ‘Onlife Fashion’, and the most recent ‘Redefining Retail’. His books have been translated into eight languages, reaching a total readership of over 100,000 people worldwide.
As a keynote speaker, he has been invited to give talks in more than 30 countries to both B2B and B2C audiences across various industries.
As an advisor and board member, he leverages his international cross-industry experience to help business leaders assess the status of their organizations against market benchmarks and develop actionable marketing & sales strategies that exceed customer expectations and maximize ROI.
Giuseppe is also an active angel investor and an Adjunct Professor of Marketing at prestigious international universities and business schools. His TEDx talk, ‘How To Become a Marketing Superhero,’ has garnered over 1 million views worldwide.
A member of the Advisory Council of HBR, a regular contributor to Forbes and a LinkedIn Top Voice, Giuseppe was recognised by Thinkers50 in 2024 as one of the most inspiring global leaders whose ideas are set to make a significant impact on management thinking.
Videos
Showreels
Media, podcast appearances and interviews
Speaking videos
Topics
THE FUTURE OF RETAIL
SUMMARY OF SESSION
The retail landscape is undergoing a transformative shift, driven by technological advancements and evolving consumer expectations. As we move into this new era, companies must develop a more sophisticated approach to integrating these innovations, focusing not just on the technology itself, but on creating meaningful and seamless customer experiences. This transformation is redefining traditional operating models and business strategies.
Key Components:
- Explore the shift from the urgency to digitize to understanding the specific digital transformations that individual companies can absorb and implement effectively.
- Analyze the evolving concept of the customer journey that now spans physical, digital, and virtual realms and understand how to create seamless and integrated experiences across these three dimensions.
- Delve into the importance of optichannel, a strategy that optimally combines multiple sales and communication channels to meet customer needs in a fragmented world.
LEARNING OUTCOME
- Understand the importance of tailored digital transformation strategies that align with a company’s unique capacity to absorb and implement change.
- Gain insights into designing customer experiences that seamlessly integrate physical, digital, and virtual touchpoints.
- Develop the skills to implement an optichannel strategy that ensures cohesive and personalized customer interactions across multiple platforms.
- Explore the future implications of AI-driven interactions on consumer behavior and business operations.
THE BUSINESS IMPLICATIONS OF AI
SUMMARY OF SESSION
Artificial Intelligence (AI) is revolutionising the business landscape, driving efficiency, innovation, and the creation of new business models. In this new phase, companies must navigate the complexities of AI integration to remain competitive and relevant. This masterclass will explore the profound business implications of AI, from operational enhancements to strategic transformations, as well as its impact on marketing, sales, and brand loyalty. Participants will gain insights into how businesses can harness AI’s potential to thrive in the modern market.
Key Components:
- Examine how AI is reshaping business processes, from automating routine tasks to enhancing decision-making capabilities.
- Discuss the strategic shifts required for effective AI integration across various business functions.
- Explore the role of AI in personalising customer interactions and improving service delivery.
- Delve into the ethical considerations and governance frameworks necessary for responsible AI deployment.
- Learn how to leverage AI to gain a competitive edge in a rapidly evolving market landscape.
LEARNING OUTCOME
- Learn how to identify and implement AI solutions that align with your business goals and operational needs.
- Gain insights into how AI can augment decision-making processes with predictive analytics and data-driven recommendations.
- Explore the ways AI can fuel innovation and help businesses stay ahead of the competition.
- Learn how to strategically position your organisation to leverage AI for long-term success and market leadership.
POST-DIGITAL LEADERSHIP
SUMMARY OF SESSION
The term “Post-digital” refers to the beginning of a maturity phase in the so-called digital era, where people, institutions, and companies develop a more mature relationship with what was previously seen as a disruptive technological revolution. In the postdigital age, we take that disruption for granted and focus on creating a new reality. This phase has widened the gap between old and new leadership models. Leaders at both emerging and established companies must navigate different customer expectations, consumer behavior, experiential benchmarks, and a competitive landscape.
Key Components:
- Understanding Organisations: Explore how different organisational structures adapt to the post-digital landscape.
- Different Leaders for Different Companies and Stages: Identify the types of leadership required for companies at various stages of their lifecycle.
- What Makes a Leader: Delve into the essential qualities and skills that define effective leadership in the post-digital era.
- The ‘Right’ Leadership: Discuss strategies for cultivating the appropriate leadership style to meet contemporary challenges.
LEARNING OUTCOME
- Understand how to integrate digital technologies in a mature and sustainable manner that aligns with current organisational needs and goals.
- Develop the ability to assess and implement different leadership models suited for both emerging and established companies in a post-digital context.
- Gain insights into evolving customer expectations and behaviors, and learn how to design experiences that meet these new benchmarks.
CONSULTATIVE SELLING
SUMMARY OF SESSION
As Jeffrey Gitomer famously said, “People don’t like to be sold—but they love to buy.” The “Consultative Sales Masterclass” focuses on evolving sales techniques in a rapidly changing marketplace. This session explores how professionals can adopt a consultative, customercentric approach, transforming from ‘sellers’ into trusted ‘advisors’. Participants will learn to align the needs and challenges of clients with the solutions offered by their organizations, fostering long-term relationships and driving mutual growth. This approach goes beyond selling products or services, emphasizing the creation of genuine shared value for clients through deep understanding and partnership.
Key Components:
- Understanding the Consultative Sales approach: delve into the core principles that shift focus from selling products to solving client problems.
- Building Trust and Credibility: learn techniques for establishing and maintaining trust, ensuring credibility in all client interactions.
- Tailoring Solutions: develop skills in customizing solutions based on deep client insights, addressing unique challenges and goals.
- Leveraging Data: use data analytics to inform sales strategies, enhance client engagement, and provide value-driven insights.
- Managing Complex Sales Cycles: explore methods to effectively navigate longer sales processes, including stakeholder management and maintaining engagement.
LEARNING OUTCOME
- Gain a comprehensive understanding of consultative selling and its importance in modern sales environments.
- Develop skills in building and maintaining trust with clients, essential for long-term relationships.
- Learn to create tailored solutions that address client-specific challenges, enhancing customer satisfaction and loyalty.
- Utilize data and analytics to support decision-making and refine sales strategies.
- Navigate complex sales processes with confidence, ensuring sustained engagement and effective stakeholder management.
LEADING TRANSFORMATIONAL CHANGE
SUMMARY OF SESSION
Effective leadership in transformational change has become a critical skill for business leaders. The challenge is not just in implementing change but in leading it in a way that inspires confidence, overcomes resistance, and creates a sense of shared purpose across the organization. While change is often situational and reactive, true transformation is cultural—it involves a deeper shift in mindset rather than just a change in skillset. To leave a lasting impact, leaders must aim for transformation that permeates the organization’s culture and values, fostering adaptability and resilience at every level. This masterclass will provide a comprehensive framework for leaders and managers to understand the dynamics of transformational change, emphasizing the need to balance structured planning with the flexibility to adapt to unforeseen circumstances.
Key Components:
- Understand the critical elements of a transformative vision that resonates with all stakeholders.
- Learn strategies to communicate the vision effectively, addressing concerns and anxieties, and turning resistance into support.
- Discuss real-world examples of businesses that successfully navigated transformational change by blending strategic planning with agility.
- Learn how to cultivate an organizational culture that embraces change, values innovation, and is resilient in the face of challenges.
- Identify common barriers to transformational change, from silos to cultural resistance, and develop strategies to overcome them.
LEARNING OUTCOME
- Understand the critical role of leadership and management in driving transformational change.
- Develop practical skills to create a compelling vision, engage stakeholders, and build a roadmap that balances structure and flexibility.
- Learn from firsthand CEO experience and real-world examples to refine your approach to leading change.
- Leave with a toolkit of strategies and techniques to lead successful transformational change initiatives in your organization
SCALING YOUR BUSINESS
SUMMARY OF SESSION
Scaling a business is a complex and demanding process that requires a fundamental shift in leadership style and approach. This masterclass will explore the critical leadership adjustments needed to successfully scale an organization. Participants will examine the unique challenges that arise during rapid expansion—such as decision-making bottlenecks, communication breakdowns, and the ‘success trap’ where past achievements can hinder future innovation. The session will also delve into strategies for cultivating a robust leadership pipeline and fostering an environment that empowers individuals at all levels to contribute effectively to the organization’s ongoing success.
Key Components:
- Learn to adapt leadership styles to suit different phases of growth, ensuring alignment with evolving organizational needs.
- Explore how to transition from hands-on management to strategic oversight, fostering a culture of trust and delegation.
- Recognize key challenges like decision-making bottlenecks, communication failures, and stagnation from the ‘success trap,’ and learn strategies to streamline processes and improve cross-functional communication.
- Understand the role of leadership in fostering an environment where team members feel empowered to make decisions and contribute to the company’s strategic goals.
- Learn how to maintain the agility and entrepreneurial spirit of a startup even as the organization scales.
LEARNING OUTCOME
- Gain a clear understanding of the leadership transformations required to scale an organization effectively.
- Develop practical skills to overcome common scaling challenges, ensuring sustainable growth and continued success.
- Learn from firsthand CEO experience and real-world examples how to refine your approach to scaling the business.
- Leave with actionable strategies to build a strong leadership pipeline and create an empowering culture that drives innovation and growth.
Retail Marketing Innovation
Digital technology is upending the rules of retail. Today, customers shop with their smartphones. They trust social media and online reviews more than a brand’s advertising slogans. And they visit webrooms instead of brick-and-mortar showrooms in search of product experiences that win their hearts. In this new world, traditional marketing strategies are reaching their limits. An alternative model is needed to help brands map their customers’ journey – from product discovery to action – in the digital age.
Post-Pandemic Leadership
Most traditional companies are over-managed and under-led. This premise is based on the assumption that management is about reducing risk and complexity, which can be done by meticulously managing operations and defining processes. Processes which, by their very nature, tend to minimize the margin for randomness and generate economies of scale, scope and learning. Following this line of reasoning, leadership instead has to do with change, with transformation. And it’s crucial when the evolutionary stages of current business scenarios give rise to the need for a new vision
Fashion Innovation
In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. This book analyses the market with particular focus on the segment defined as ‘high-end,’ providing entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students a context to better understand the latest and most up-to-date ideas and how to govern their growth.
TESTIMONIALS
Philip Kotler
S. C. Johnson & Son Distinguished Professor of International Marketing,
Kellogg School of Management, Northwestern University
Vasiliki Petrou
CEO,
Unilever Prestige
Nikos Koumettis
President of Europe,
The Coca-Cola company
Books
Redefining Retail: 10 Guiding Principles for a Post-Digital World
Read more..