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Diana Verde Nieto

Pioneer and Global Leader in Sustainable Luxury and Beyond
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About

Gender: Female
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Languages: English, Spanish
Travels from: United Kingdom

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Biography Highlights

  • Diana Verde Nieto is a pioneer in sustainability and a leading voice in sustainable luxury. Diana is the author of ‘Reimagining Luxury’ and Co-Founder of Positive Luxury, a sustainability organisation that helps luxury companies adapt and transition to a new climate economy.

Biography

Meet Diana Verde Nieto

Argentinean-born Diana Verde Nieto has over 20+ years of experience working with companies on ESG, sustainability and innovation. In 2002, Diana founded one of the first dedicated sustainability communications consultancies in the world, breaking new ground in the field of ESG and sustainability. Diana successfully scaled its operations globally and subsequently sold the company in 2008. In 2011 she co-founded Positive Luxury, a sustainability organisation that helps luxury companies adapt and transition to a new climate economy.

Diana’s work is based on first-hand business experience, having worked with luxury companies of all sizes and industries ranging from beauty, travel and fashion to drinks, jewellery and more. She also works alongside other consultancies’ such as Bain & Co as part of their Advisory Network in projects such as NEOM.

In 2020, after 10 years at the helm of Positive Luxury, Diana hired a CEO enabling her to focus on other endeavours. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School. Furthermore, she been trained by Former USA Vice President, Al Gore at the Alliance of Climate Protection and was subsequently honoured by the World Economic Forum as a Young Global Leader. She is an advisor to the United Nations Department of Economic and Social Affairs.

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Available: Virtually
Available: Virtually

Books

Reimagining Luxury: Building a Sustainable Future for your Brand

It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their entire mindsets. This is what Reimagining Luxury provides; not only a thorough introduction to the unique challenges and opportunities faced by the luxury industry within the sustainability space, but a concrete framework for changing your organization’s mindset and as a result, practices. By using case studies from companies such as LVMH, L’Oreal, Kering, The Marbella Club as well as interviews with leaders in the industry such as Harvard Professor John Kotter and Former Unilever CEO Paul Polman, this book provides an all-encompassing practical guide on how you can transform your business and your culture. Written by Diana Verde Nieto, Co-Founder of Positive Luxury and a member of the World Economic Forum’s Young Global Leaders, this book will help you understand how to achieve sustainable economic growth whilst reaching your sustainability goals. Covering environmental, social and governance-related issues, Reimagining Luxury will set your company up to successfully transform for a sustainable future.
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Buy the book

Reimagining Luxury: Building a Sustainable Future for your Brand

Business, Business & Entrepreneurship
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their entire mindsets. This is what Reimagining Luxury provides; not only a thorough introduction to the unique challenges and opportunities faced by the luxury industry within the sustainability space, but a concrete framework for changing your organization’s mindset and as a result, practices. By using case studies from companies such as LVMH, L’Oreal, Kering, The Marbella Club as well as interviews with leaders in the industry such as Harvard Professor John Kotter and Former Unilever CEO Paul Polman, this book provides an all-encompassing practical guide on how you can transform your business and your culture. Written by Diana Verde Nieto, Co-Founder of Positive Luxury and a member of the World Economic Forum’s Young Global Leaders, this book will help you understand how to achieve sustainable economic growth whilst reaching your sustainability goals. Covering environmental, social and governance-related issues, Reimagining Luxury will set your company up to successfully transform for a sustainable future.