Belinda Parmar

How small interventions drive big change.

Bringing women’s voices into AI to create fairer, more inclusive technology.

Why empathy is a commercial advantage, not a gendered trait.

In this speech, Belinda will use her experience of driving empathic leadership within the tech, energy and government sectors. She will cover:

• The impact of AI: How the world of work is changing as Generative AI changes what we value and reward in the workplace and how you can use AI to deliver empathic leadership and belonging at scale.
• Myths around Empathy: The difference between empathy and sympathy and how you can be empathic whilst building a culture of honesty.
• Empathy-in-Action: Tangible examples of how Belinda has driven change within some of the biggest global companies using behavioural science and ‘empathy nudges’ to drive growth.

This high-energy keynote is perfect for those who want to be change pioneers of the human revolution of work in the era of AI.

Belinda talks about the power of language in breaking down bias at work. Language is one of the most important tools we have in changing behaviour, yet the language we use at work is transactional, passive and lacks empathy. We use words such as “stakeholders” and “assets”, where we “cascade” information rather than bringing emotion and honesty into our conversations.

In this session, Belinda will cover:

• How biases are reflected in language, and how this is counter to an inclusive culture.
• The biases that affect women more than men at work, regarding likeability, performance and confidence.
• What companies can do to measure and start to #BreaktheBias to create more inclusive cultures.
• Her own experiences on #BreakingTheBias with Europe’s largest bank, and helping the UK Government with its Covid communications.

Empathic cultures engender great levels of loyalty, as they create a sense of belonging and diversity. The Great Resignation is a product of frustration, burnout and unhappiness at work. We have a desire to belong, a need to feel heard. While salary is important, it is no longer the most important motivator for 80% of workers.

In this session, Belinda will cover:

• How different generations have experienced the pandemic and how Gen Z prioritizes recognition and fulfillment over salary and job security.
• Simple tools leaders can use to better understand and measure the emotions and needs of different audiences.
• Best practice regarding how leaders can deliver empathy, based on Belinda’s experience working as Empathy-in-Residence at Barclays bank, Centrica and Lloyds.

The world of work is being reset, and thanks to the pandemic the importance of well-being is more important than ever. This talk will debunk some of the myths around effective leadership, help you think about empathy as a leadership tool, and illustrate best-in-class examples of empathy in other companies.

In this session, Belinda will cover:

• How the world of work has changed during the pandemic- emotional burnout, mental health and anxiety.
• How you can start to think about empathy as an effective leadership tool.
• Examples of how Belinda has embedded empathy at scale using behavioural science and ‘empathy nudges’ in some of the biggest brands in the world, including Barclays, King, Facebook and the UK Government.