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Andy Milligan

Founding Partner, The Caffeine Partnership: Uniting Brands, Customers, and Employees

Author

About

Gender: Male

Languages: English

Travels from: United Kingdom

Engagement Types

Themes

TABLE OF CONTENTS

Biography Highlights

Andy Milligan, a renowned speaker and consultant, specialises in enhancing brand appeal for customers and employees, drawing from over three decades of expertise in customer experience, employee engagement, brand strategy, and business leadership. He is globally recognised as an expert in brand creation, serving as a leading speaker, panel host, and facilitator in the field.

Biography

About Andy Milligan

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmes in Japan, South Korean, Singapore, the USA and throughout Europe.

Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.

Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN.

He has published seven best-selling books including On Purpose, written with co-author, Shaun Smith, it’s a practical guide to executing business purpose successfully by delivering a branded customer experience people love. Andy’s latest book, Myths of Branding, written with Simon Bailey, debunks the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Andy speaks about and leads sessions discussing brands, leadership, teams and business growth. Keynote topics include:

Customer Experience: Create winning experiences that delight customers.
Employee Experience: Align the entire organisation behind a shared brand purpose.
Brand Purpose: Create a brand purpose that resonates with both employees and customers.
Leadership Alignment: Stand up for causes that drive business growth.

Videos

Topics

Customer Experience

In today’s competitive landscape, creating winning experiences that delight customers is paramount. Andy guides organisations on designing customer experiences that are consistent, differentiated, and build lasting loyalty. He emphasises the importance of turning satisfied customers into enthusiastic advocates, driving growth and sustainability.

Available: Virtually

Employee Experience

Andy believes that a united and inspired workforce is essential for any brand’s success. He delves into the significance of aligning the entire organisation behind a shared brand purpose delivering value for customers. By fostering a sense of belonging and purpose among employees, organisations can unleash their full potential and drive meaningful results.

Available: Virtually

Brand Purpose

Central to Andy’s philosophy is the notion of creating a brand purpose that resonates with both employees and customers alike. He helps organisations articulate a compelling brand purpose that goes beyond mere words, motivating employees to excel and customers to choose their brand over competitors. Aligning brand purpose with commercial objectives, empowers any business to make a genuine impact in the market.

Available: Virtually

Leadership Alignment

Andy advocates for leaders to stand up for causes that inspire both customers and employees. Leaders must define their purpose, align their own priorities behind it and act as role models to operationalize it throughout the entire business. By demonstrating their commitment to their brand and their customers, leaders enable their businesses to drive growth while making a positive difference in society.

Available: Virtually

Books

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant… Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

On Purpose: Delivering a Branded Customer Experience People Love

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: Altro, Barclays Bank, Best Western, citizenM, IKEA, LEGO, Liberty Global Business Services, London 2012 Olympics, Lush, Nissan, O2, Timpson, and Zappos

Bold: How to be Brave in Business and Win

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLDputs the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else – in other words, being bold in thought, bold in execution and bold in measuring their success in new ways – pays off.

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Andy Milligan

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Speaking Agency

Agent: Cosimo Turroturro