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Alex Connock

Academic in Media, AI & Marketing at Oxford University, Exeter University & National Film & TV School
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About

Gender: Male
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Languages: English
Travels from: United Kingdom

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  • Dr Alex Connock – Keynote Speaker on Artificial Intelligence, Generative AI and the Media, Senior Fellow at Oxford University’s Saïd Business School

Biography

Meet Dr Alex Connock

Dr Alex Connock is a leading authority on Artificial Intelligence and the Media. The author of the 2022 book ‘Media Management and Artificial Intelligence.’ (Published by Routledge), Alex is an engaging and insightful keynote speaker on Artificial Intelligence and Generative AI

Academically, Alex is Senior Fellow at Oxford University’s Saïd Business School, teaching Marketing and Media Business courses at BA, MBA and Executive MBA level, and Lecturer at St Hugh’s College, Oxford in Management. Alex is also Professor of Media and Artificial Intelligence at Exeter University, and Head of Department in Creative Business at the UK’s National Film and Television School. He has a PhD in video optimisation for e-commerce and degrees from Oxford (PPE) Columbia (Journalism) and INSEAD (MBA).

Entrepreneurially, Alex has created and grown multiple media companies. From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee) through a period of substantial growth. Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps (now Zinc Media) with Bob Geldof – producing hundreds of programmes for UK and international broadcasters, as well as substantial digital and branded content output, including the UK government’s Teachers TV project. He has worked directly for BBC, ITV, Channel 4 and PEOPLE Magazine. He has been six times shortlisted as Entrepreneur of the Year.

In the charity sector Alex is Vice Chair at UNICEF UK and a director at the The Halle Orchestra.

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Books

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. “AI is really the change agent of the media industry,” answered a natural language generation model when AI was ‘asked’ about the subject of this book. “It will open incredible opportunities.” This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
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Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Business, Business & Entrepreneurship, Sales & Marketing
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. “AI is really the change agent of the media industry,” answered a natural language generation model when AI was ‘asked’ about the subject of this book. “It will open incredible opportunities.” This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.