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- Founder of eatbigfish, the brand consultancy focused solely around challenger thinking and focus, and renowned author, Adam Morgan is an expert in the field of brand marketing and has created new ways of thinking about the development of distinctive brands.
Biography
Adam Morgan’s Background
Adam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing. His latest book, A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it’s Everyone’s Business, was published in 2015.
His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.
His book, “The Pirate Inside”, sold over 60,000 copies worldwide. Morgan challenges his audience to think of new ways to think about insight, sources of growth and sources of meaning, leaving old habits and formulas behind.